Ann: World Phone adoption accelerates, downloads grow to 50,000, page-3

World Phone™ Global and Viral Adoption Accelerates Downloads Grow 400% to 50,000 in First Two Weeks After Launch


 World Phone downloaded more than 50,000 times: 400% growth since launch two weeks ago
 Key World Phone App Store metrics (including growth since 11 August 2015):
 Number 1 most downloaded travel app in 33 countries on the iTunes® App store (up 25 countries compared to a week ago)
 Top 10 most downloaded travel app in 58 countries on iTunes (up 27 countries)
 Number 1 highest grossing travel app in five countries on iTunes (up one country)
 Top 5 highest grossing travel app in 16 countries on iTunes (up five countries)
 9 th highest grossing travel app on the USA App Store
 Number 1 most popular free app (across all categories) in multiple North African App Stores
 31st most popular free travel app, globally, across all iTunes stores
 World Phone has now been used in 189 countries and 3855 cities
 Costs of acquisition per customer has fallen to roughly $1 per customer due to enhanced targeting and increased viral sharing.