The reason WA has seen greater uptake is because the hero Home...

The reason WA has seen greater uptake is because the hero Home Open feature (map integration and route efficiencies) are more relevant to Perth's spread out geographical landscape and ALA is Perth based. Home buyers generally stick to very tight areas in other metro cites and walk from house to house so have less need for the map feature.

Interestingly, another platform is looking to tap into this trend (especially in Sydney) by offering a service where potential buyers are given an in-depth experience of the area and shown houses via drones. Very cool. I think the iBecon tech is HO's biggest point of difference.

Smart move focusing on WA. Build market share then roll out. Beautiful story could be told. Small Perth start up disrupting the industry. Australians love the David and Goliath scenario.

"Development work will be reduced over the coming months to shift the focus on the continued agent registration process and upcoming consumer launch." - Do they mean Home Open development or ALA contract development they have won? Prey it is HO development as paying client work should be a priory.

A concern of mine is the $350,000 budget allocated for consumer marketing. It's just not enough. It would be plenty if HO was operating in or building a market that doesn't exist. But they are trying to cut through an already mature and competitive market. $350,000 isn't enough to tell the Home Open story or differentiate it form the big players. Digital banners are not going to get people to download or convert. ALA need to develop a full 360 marketing push and i'd like to see them invest more.

The platform is live and we still have no clarity around revenue streams. Investors just can't put a value on Home Open which is a problem. Hopefully everyone understands the ALA share price is a very long way from gaining momentum. Today a very innovative and disruptive real estate platform went live in Australia... yet only less than $10k ALA shares have changed hands. Crazy stuff. ALA have a lot of work to do.

Obviously anyone invested here is interested in the tech space. I believe it is set for a huge resurgence in Australia. If you are looking to diversify your portfolio, and interested in where i put my ALA money (I still hold options) check out DNA.

DNA is a growing casino and entertainment operator with exposure in Asia. I used my ALA money to invest more into this company as currently the share price is very depressed for many reasons i'm sure you will uncover if you are interested (big results coming on the 26th of this month should see a potential re-rate).

However, DNA is spinning off iSentric which is a mobile technology business also with MASS exposure to Asia. DNA shareholders will get shares in the ASX float around September. iSeltric is a $15m MC company with revenues in the $7m range and already profitable. Don't listen to anything i say and do your own research but for an investment in DNA (a growing company with massive potential) you would also get free shares in iSentric. I can't see a better opportunity on the ASX currently.

Never promoted another stock on HC before, but if you are interested in this space it could be worth a punt. Remember to not invest in anything you don't understand.