So assuming some of us have suffered some commercial TV recently. What do we think of the ad campaign? I've seen the toaster and bee hive ads.
Take a Gruen approach.
My thoughts:
voice is seductive
pacinging is a point of difference - and then some
simple binary position proposition is clear
Only thing that I question is that WZR's market is people with good credit, so they're already using their smart part. The Olympics is lowest common denominator...
So, for those that also waste time, what do we think of the campaign?
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So assuming some of us have suffered some commercial TV...
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