Also it was mentioned on this forum that Xero is trying to convince a switch from intuit in the us to Xero
No. And will explain this by putting my accountant hat back on
In Australia Xero hit the market with a great cloud product. MYOB had nothing and were caught. Since then MYOB has essentials which is ok and works well but the battle had been lost. Once you are on a good product the churn is low. Why move? No real advantage.
In the us you have 2 good products now Xero and intuit. Why Xero is investing is the size of the market moving to cloud for the first time is massive. Customers with no loyalty to intuit. They are gunning for a piece of this pie
Anyway I'm off to work to go play with Xero
Ann: Xero Surpasses One Million Subscribers, page-15
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