Was just thinking about this actually. The ann. says: "whereby...

Was just thinking about this actually.

The ann. says: "whereby being utilised as an enhanced messaging tool with the capability of understanding user habits...
The downloaded information may relate to future specials, points of interest, and discounts that have some relevance to the consumer; with the information remaining dormant in the device until a future point in time. "

Perhaps sending coupons tailored to specific customers? This guy buys a whole lot of brand x cookies - let's send him a brand y cookie coupon. Oh you like this pizza shop a lot? We now deliver - here's 10% off your first delivery.

Or even signing up the customer as a club member. How did you enjoy the museum exhibit that you swiped in to be a member at a month ago? Be sure and check this month's exhibit on dinosaurs.

Swipe your phone here for access into the club lounge that you're a member of.

Or similarly - instead of barcode tickets (that REALLY STRUGGLE ON PHONES) - tap your phone to present your ticket to get into your favourite concert.

Loyalty points - swipe your phone each time you buy our burgers - fifth one is on us. If you'd like we'll tell you when our food van is in your area and send you a gps location.


This patent/idea is beautiful. Just think of the possibilities, I could go on for hours (even with ignoring the fridge telling you you're out of food - as beautiful as that is!). Lot's of revenue to be made here. And a healthy revenue stream = a healthy valuation

Happy to be holding for a long time...