Mattel innovates the toy industry with a new IoT Barbie.
By Nichola Murphy -
January 12, 2017
IoT has enabled Mattel to “create a seamless, magical experience for girls.”
Harnessing this technology in the volatile digital market will only put them ahead of the competition, and it is up to others to follow their example.
Ultimately, Hello Barbie has proven that amongst all industries attempting to use IoT, Mattel has produced an innovative and unique product which shows that the application of IoT is limitless.
