XTD and TDI International India Limited have signed a binding term sheet, effective from Tuesday September 6th, which is an initial step towards a long-term partnership between the two companies.
TDI is one of the largest outdoor media companies in India. Established in 1986 it is primarily engaged in transit and airport advertising and has exclusive advertising rights to 100 of the Delhi Metro's 160 rail stations.
Further evidence that XTD are focusing on the big end of town with this trial in the world's 12th largest metro rail system with plenty more to come going forward IMO.
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