Brand Engagement, Sales Performance (Monetisation Opportunities), and User Acquisition - these are the three services YDigital Media provide their clients. MSM have realized that these three core areas are fundamental to the success of future app releases. Unfortunately, there was far too much ambiguity in these areas during the initial launch of the Megastar platform. However, MSM have learned from their mistakes which can only spell positive things for app launches in the future, whether it be Megastar Cricket or the relaunch of the Megastar app in Europe, North and South America, Asia, and Australia.
The way this announcement reads is that YDigital Media will be focusing on the upcoming Megastar Cricket venture as it's top priority. This engagement will pay off in the long run. It's reassuring to see the company eager to define a clear digital marketing strategy for Megastar Cricket.
Considering MSM have just announced their engagement with a digital marketing company, I assume the Megastar Cricket app is in a pre-development stage. The way I see things playing out is the Universe of Legends game will be launched before we see Megastar Cricket (which could be 4-6 months away). MSM have also hinted at their plans to relaunch the Megastar App in Europe and South America - this I would imagine will take place sometime in 2020. And don't forget the company's plans to crack the esports marketplace too!!
Plenty of exciting developments in the pipeline. RIVA are committed to their business relationship with MSM with the first $100,000 payment being paid this month.