It has been a strangely subdued response. I don't think pointing...

It has been a strangely subdued response. I don't think pointing at YOW's brief flirtation with 80-90c has much value, it was probably mispriced at that time anyway and a lot of additional shares have been issued since then.

All I can think is that the market sentiment may be along the lines of "OK, you've got Yowie on a lot of shelves, show as that they can consistenly sell well." Maybe significant price movement up toward $1 won't come until YOW shows some real volume being sold.

Also, while Safeway is great it is a relatively small fry compared to the Walmart and Walgreen whales. Might just be a case of this announcement being diminished by comparison.