Slightly disappointing price response from the announcement (so far), although it is pretty similar to the response to the Walmart announcement. If history is any judge, YOW won't hold this spike for long. I guess maybe the only thing that will move the price to hold at a higher level is the announcement of an actual roll-out not just trials.
Anyway, I'm not too worried. If it drops back I'll top up, if it starts to climb, happy days.
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