Slowly it is starting to sink in the enormity of the current trials
If anything, Walgreens is bigger and better news than Walmart given the length of the trial (3 months), extending exposure and free marketing and over the holiday season
Our reps and advertising will be displayed in Walgreens daily for 3 months - massive exposure
Ann: Yowie Goes on Sale in a Second Tier 1 US Retail Chain, page-39
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