Ann: Yowie Launch Social Media Advertising Campaign in US, page-48

bear in mind that the quoted source from jwest is a local rag from the St Augustine area. They are likely to have been fed the info from Whetstone given the local connection. We can deduce two things from that
1) that it is likely to be slanted toward Whetstones version of reality, and
2) jwest is a local to the area - we cant access that site directly from here... (and I laughed when some one pegged him as Hank himself)
Not sayin' its an inaccurate report, but not exactly the highest level of reliable evidence either...