I have to agree with that comment, seems a bit late to be launching new brand awareness initiatives...
If they want to increase their revenue, set up shop in Australia and split the focus with NA to SEA as there's no need for much work on brand awareness here and popularity can easily spread north from here. What's happened to the containers shipped over for our domestic market?
On another note, I saw a kinder surprise egg with Korean writing on it recently which looks compliant with US regulations so would that mean their entry to that market is imminent also?
The sp tells everyone that what they have been doing hasn't been working so to just keep on following it up with the same will not turn the ship around.
Ann: Yowie Launches US$1m Spring National Marketing Campaign, page-6
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