there will not be reduced marketing spend in subsequent periods. this announcement is the results of a marketing trial which was confined to 2 or 3 states. it was a trial and error project. see what works, what doesnt. there is 30 mill for rapid rollout, marketing etc. you will see marketing expenses roll out more broadly and ramp up from here on in, which is a good thing, as you can see from today's results.
there will not be reduced marketing spend in subsequent periods....
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