I agree Investing. It is good for the brand but it is not a game changer in the slightest.
In fact it is more of a distraction which is exactly what this company doesnt need right now.
Comparing it to a 2 decade ago phenomenon is rubbish also. Then Cadbury had control and distribution. Now Loxton has control and no distribution.
This will provide nothing but short term liquidity for smart ones to get out.
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