It's an interesting one and I guess you could look at it two...

It's an interesting one and I guess you could look at it two ways. I'm sure they will sell a heap of Angry Bird chocolates but they are essentially introducing a competitor to their own brand which they would presumably be getting lower margins on. Hopefully it will work well and boost the Yowie brand as well but there is the slight concern that Angry Bird chocolates will be the ones finding their way to the registers and Yowies get shunted to the bottom shelf. I just hope it isn't a case of getting short term sales but significantly hampering developing YOW's own brand.