Ann: Yowie Secures Angry Birds Licence Agreement, page-4

Great news! This will have a big impact on sales especially because of the much hyped Angry Birds Movie coming out next year! As almost all kids know the brand they will naturally be drawn to it which in turn will greatly increase Yowies brand awareness.

Two big positives come to mind
1. This opens up another path to bigger revenues, there's plenty of other big movies that could do something similar with Yowie.
2. Curious if Yowie have had any discussions with Angry Birds in regards to their movie/producers/advertising etc, some new contacts for when Yowie produce their movie down the line perhaps?