Ann: Yowie US Spring Marketing Campaign, page-3

Hope the Australian marketing capitalizes on the fact the company is Australian even if product is imported.
Have had two retailers in South Australia point out that they are an imported product, after I've bought one. Perhaps marketing team need to ensure an AUSTRALIAN OWNED sticker on the store display boxes. Australian market are very parochial and might get spooked by product seen to be an expensive import rather than high end quality Australian owned global product.