Yowie videos have been viewed nearly 0.5m times on YouTube.
Even though the chocolate is poor and the toys are in many cases terrible, Choco Treasure have the very popular spider man as a toy and commonly have high view rates. One review had 6.5m views over 2 years, another combined with other popular toys had 9.8m views over 2 years.
We have a long way to go.
Ann: Yowie World Update, page-13
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