If Ilera had sold$ 40M in one state in USA in a couple of years...

If Ilera had sold$ 40M in one state in USA in a couple of years your can be sure that plans were already in place after that kind of success for that same marketing approach to spin off to other states . No company would just be sitting on their hands when they know their product is marketable and their sales approach is able to be easily replicated in similar markets. .Its really only a matter of getting the necessary state approvals and again Im confident that the applications will already be in the pipeline as these operators wont want to lose any sales momentum.
Successful businesses grow rapidly using proven operating formulas. They just make minor tweaks to suit local conditions
I think our American partners are very smart operators who may have a lot more up their sleeve than some people have given them credit for.