Ann: ZIP CEMENTS ITSELF AS A TRUE GLOBAL BNPL LEADER, page-526

While I agree with you that BNPL isn't only for millennials, the fact that everyone should be doing this due to "time value of money" is a bit of a stretch.

How many people that didn't study finance or have an active interest in finance know about time value of money? More importantly, what is the impact of time value over a 6 week period?

I don't think it's necessarily time value of money that's causing this to be used by all generations but the psychological impact of paying $20 four times rather than $80 in one go.

I've done an objective analysis on APT in the APT thread but it's more a BNPL than a APT-specific post. It's based on research provided by Dr Sung, a Senior Lecturer at the school of marketing at Curtin Business school.

It may be worth a read:
https://hotcopper.com.au/threads/objective-analysis-psychology-of-using-bnpl.5523779/#.YAyf8tgzaUk

All BNPL investors should be aware of why people are drawn to these products.