They are playing a long game trying to create scale but this...

They are playing a long game trying to create scale but this should not be confused with share price appreciation as it's a long road to profitability if ever and each initiative demands more cash.

Latitude finance the imcumbent Harvey Norman interest free credit provider were writing off an average of 3 per cent of accounts as delinquent through 2020 but they could afford to do that as up to 40 % of accounts defaulted to 30% interest after the interest free period expired

Zip can't afford to do that and this imo will be another massively loss making initiative.