It's not about budgeting their groceries per say, it's about...

It's not about budgeting their groceries per say, it's about enabling/empowering users with full visibility and control over their monthly outgoings so they can optimise their entire spend or stay within whatever they've allocated to spend within a certain category. That's why I think having Pocketbook up their sleeve will prove even more advantageous in future. I'm sure I've read that Z1P users are a bit older and more financially responsible than APT younger audience, and purchases are more about quality/value vs instant gratification/big brand luxury statement purchases.