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This Week in Web3: ETFs, Scams, More Pushes for Acceptance (pymnts.com)Google Pay Expands BNPL and Says Goodbye to the CVV With Biometrics
A week after Visa threw down the payments gauntlet with a series of announcements that merged the physical and digital worlds, Google took its turn at bat today (May 22), adding three new features to Google Pay.
According to Google Pay Vice President and General Manager Ben Volk, the new features are designed to address the three factors its users told the company are most important when checking out online: security, convenience and access to smart spending tools.
The new features streamline the checkout process and add biometric options for users, leading off with card benefits at checkout. Google Pay now displays select benefits for American Express and Capital One cardholders during the checkout process on Chrome desktop. Volk said more partners are currently in negotiation. He said the feature helps users choose the card with the best rewards for their purchase, simplifying decisions about which card to use for maximum value. “It does help consumers make the best decision based on what it is they’re buying,” Volk said, again emphasizing the importance of consumers and merchants, providing users with rewards information at the point of purchase.
Google Pay has also broadened its “buy now, pay later” (BNPL) options to include more merchant sites and Android apps across the U.S. Shoppers can link their existing BNPL accounts (currently limited to Affirm and Zip) or sign up for new ones directly through Google Pay, increasing flexibility in payment options. “It’s an easy way to have this as a part of the offering, providing users with more optionality,” said Volk, who came to Google last fall after a 15-year stint running payments at Amazon. He highlighted the growing popularity of BNPL, especially among younger consumers seeking flexible payment options for budgeting.
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