Zipt Hits 2 Million Installs Demonstrating Clear Market Traction Highlights
Zipt App user growth continues to accelerate with 2 million installs now reached
First 1 million installs achieved in 8 weeks with the following 1 million achieved in just 6 weeks
Key statistics of Zipt App usage and traction:
Monthly Active Users (MAUs) for August reached 1.25 million for the month, a 62% increase on July
MAUs in September have reached 1.8 million to date, a 44% increase over August
Average Daily Active Users (DAU) in August of 89,000, a 53% increase on July
Average DAUs in September have reached 149,281 to date, a 68% increase on August average
App usage continues to show strong growth with over 5.8 million calls placed to date and over 800,000 SMS’s sent
Total revenue generated to date of circa AUD$380,000, well ahead of expectations
Continuous improvement month-on-month to MAU and DAU ratios indicating clear market traction
Imminent launch of the Zipt iOS version and the commencement of full marketing and customer acquisition activities to commence on 25 September 2015 expected to continue to drive substantial user growth
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