Here ya go, this is only part A, the rest is at the ASX...

Here ya go, this is only part A, the rest is at the ASX site.


Preliminary Final Report & Revised Profit Forecasts

Document date: Thu 05 Sep 2002 Published: Thu 05 Sep 2002 19:38:57
Document No: 222545 Document part: A
Market Flag: Y
Classification: Preliminary Final Report
ADULTSHOP.COM LIMITED 2002-09-05 ASX-SIGNAL-G

HOMEX - Perth

+++++++++++++++++++++++++
The Directors of Adultshop.com Limited announce the Company's
preliminary final result for the financial year ended 30 June 2002.
The 2001/2002 financial year is the first financial year in which a
consolidated profit and a positive EBITDA has been reported.

Key Figures:

2002F 2002A % DIFFERENCE
JULY 01 JULY 01 ACTUALS TO
- JUNE 02 - JUNE 02 FORCASTS
FORCAST (1) ACTUAL
$'000 $'000

Revenue from Ordinary
Activities 118,759 117,259 - 1.26%
EBITDA 13,999 14,081 + 0.59%
EBIT 7,217 7,258 + 0.57%
Net Profit after Tax 5,632 5,716 + 1.49%
Cash at End of 17,400 17,490 + 0.52%

(1) The forecast includes 6 months of actual results to 31 December
2001 plus 6 months of projections to 30 June 2002 (as released to the
ASX on 13 May 2002).

MAJOR FACTORS INFLUENCING THE YEAR'S RESULTS:

AdultShop.com's online erotic entertainment business, Today's Success
Pty Ltd, was the main contributor to revenue and profit growth
during the 2001/2002 financial year. Since the acquisition of the
business on 29 June 2001, online traffic generation strategies for
its online erotic entertainment services have resulted in significant
revenue growth.

FINANCIAL OUTLOOK:

Based on recent results and changes to the Company's operating
conditions, including its billing solutions, the Directors advise
that financial forecasts for the six month period ending 31 December
2002 previously released to the market (1 3 May 2002) will not be
achieved.

The Company expects to record a net loss for the six month period
(compared to a previously projected net profit after tax of $11.6
million) and a reduction in its cash reserves from 30 June 2002. Cash
reserves at 31 December 2002 are anticipated to be within the range
of $10 - $12 million. This reduction is due to:

* Trading losses for the first quarter. Note that the negative
trading results are expected to be contained within the first quarter
and the second quarter is anticipated to trade profitably. The EBITDA
for the six month period to 31 December 2002 is anticipated to be in
the range of $1 - $2 million.

* Payment of 30 June 2002 liabilities, including an income tax
payment of $2.1 million.

* Cash reserves escrowed by an international credit card processor
formerly contracted by the Company.

The Company's online erotic entertainment division's membership base
recorded exceptional growth in the six months ended 30 June 2002,
resulting in the revenues and earnings referred to in the table
above. Unfortunately, a consequence (if this growth was an increase
in credit card processing costs, including levies for rejected
transactions. If this had remained unchecked, the long term integrity
and profitability of the online erotic entertainment business could
have been jeopardised. Therefore, in the last fortnight, the Company
made the decision to outsource its billing solution in order to
protect the long term integrity and profitability of the online
erotic entertainment business. A more stringent membership validation
process, which is part of the new billing solution, substantially
reduced the membership database. The database is now in the process
of renewed growth.

The reduction in membership database has a direct effect on revenues
for the six month period ending 31 December 2002. Costs will also
reduce, albeit by a smaller proportion as it will take some time to
alter the division's cost structure, particularly member acquisition
costs. The Directors remain confident in the long term profitability
of the online erotic entertainment business division.

The Directors caution that the length of the entertainment division's
business cycle is such that they will not be in a position until
November to better evaluate the results of the recent changes.

For further details or comment, please contact:

Malcolm Day Released by:
MANAGING DIRECTOR Nancy Hackett
AdultShop.com Limited INVESTOR RELATIONS MANAGER
Phone: 61 8 9227 6777 Phone: 61 8 9227 6777
Email: [email protected] Email: [email protected]