1. Test will retail at $199.
2. Vic roll-out commences July 30 and will take 2 months
3. Enough machines for Vic roll-out
4. Tests to be done in IMI rooms - mix of sessional medical clinic rooms of current IMI clinics and other non-IMI clinics - may get additional business out of the "non-IMI" clinics
5. Full roll-out by 12 months
6. Budget is for 1.5 tests per week per pharmacy (average) x 700 by end of roll-out. Some will obviously do a lot more than others. Pharmacies within the chains apparently are very competitive internally as well as externally, therefore expect strong support from retailers.
7. Enough cash to cover initial rollout and marketing with cash flows covering complete roll out expected but not guaranteed
8. Expect further ann. re "throwbacks" from gyms to retail customers through pharmacies in the form of "free trial" gym memberships
Business plan is firmly focussed on retail sector at this point in time.
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1. Test will retail at $199.2. Vic roll-out commences July 30...
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