BROAD INVESTMENTS LIMITEDACN 087 813 090To: Australian Stock...

BROAD INVESTMENTS LIMITED
ACN 087 813 090
To: Australian Stock Exchange Limited
From: Broad Investments Limited (“BRO”)
Date: Monday, August 20, 2007
Subject: (i) BRO first to introduce Mobile Booking Service to taxi Industry
(ii) Yellow Cabs Brisbane first to integrate Mobile Booker
The Board of BRO is pleased to advise that one of Australia’s leading taxi firms,
Yellow Cabs (QLD) has successfully launched a new taxicab booking service to their
customers utilising BRO subsidiary MTX’s Pocket Portal mobile application as a
first in Australia.
Yellow Cabs is integrating the Pocket Portal “Mobile Booker” application into their
booking services to provide the cheapest and most convenient booking service in the
market today from the mobile phone which continues to be the prime booking channel for
cab users.
The Pocket Portal provides consumers with the option of downloading a series of
booking forms to their mobile phone. Once downloaded, the forms sit locally on the
handset, allowing customers to enter their booking details for multiple pick-ups, and then
booking any cab from the Yellow Cabs fleet with the click of a button.
This service will significantly reduce Yellow Cabs overheads in taking a taxi booking
while capturing their target audience. Yellow Cabs do not have to process a voice call
and customers never wait and only pay the cost of a single SMS to make a booking. As
customers realize this is the cheapest, quickest and easiest way of booking a cab by
phone, it is expected that Pocket Portal will change the long term behaviour of the cab
booking public.
Neill Ford, the MD of Yellow Cabs Brisbane explains, “Yellow Cabs is responsive to
customer needs, in the ever increasing use of mobile phones to book cabs and sees
Mobile Booker as the next logical step in customer service”.
As the preeminent taxi firm in Brisbane, the Yellow Cabs deal exposes a population of
1.8 million people to the “Mobile Booker” taxi booking service. Taking approximately
600,000 bookings in an average month, it is targeted that the Pocket Portal service will
convert 20% of these calls over the next 24 months.
“Yellow Cabs has always prided itself in making the latest technology available to its
customer base and is confident Mobile Booker will assist in busy times to avoid
congestion in the Call Centre,” advises Neill Ford.
The Yellow Cabs program is the first in a series of deals that will see BRO’s Pocket
Portal become a ubiquitous and essential part of taxi booking services Australia
wide.
The Yellow Cabs deal has secured for BRO combined license and volume based per user
fees.
By Order of the Board
Broad Investments Limited
About Pocket Portal:
Exclusively licensed to BRO from UK based Amplefuture, the Pocket Portal is a mobile
based Java and Symbian application that is downloaded to the mobile handset, providing
a branded “web-like” experience. From the application, consumers can transact and
interact with brands in a carrier and handset agnostic environment.

Sounds very positive. But would like to know the dollar value to the company,