Seems Airworks Media (with whom mul have contract) supplies...

Seems Airworks Media (with whom mul have contract) supplies targeted in-store advertising messages and music etc.
Like to know what 'major' means - and what 'certain commercial criteria' are - upon which contract is conditioned. Like, price? terms? Anyhow mul stands to gain from both sat. broadband supply plus hardware supply thru multie technology sub. Sounds like long-term revenues to me.