Sounds more like Mark Vellacott is desperate to announce...

Sounds more like Mark Vellacott is desperate to announce anything, show me the signed contracts.
Instead we get "Final Frontier" providing potential and a high degree of design optimisation.

Technology Ready is not Technology worth something until you get paid for it.
Airbus is preparing to demonstrate, Airbus expects to be, Airbus is considering, Airbus'goal is, Airbus is a prime candidate for, Airbus also plans to, not exactly deal done statements.

Looks to me more like Airbus is using all SMN's technology without writing the cheques.
Lots of wasted opportunities here, which is a pity because the potential is there, just no real deal makers able to finish the job.
Good luck to holders, just watch for facts and deals not just job justifications, pretty pictures and fluffy announcements.
BM