Hi People, a quiet thread ay GANDA?Anyway, I figured it must be...

Hi People, a quiet thread ay GANDA?

Anyway, I figured it must be my turn, so I've done a first pass at the 100 page report (will read in depth later) Without number crunching, I've picked out the points that interest me and might you.
I'm a big fan of online advertising and was a little disappointed when EMI "merged". However their traditional media arm grew by 8% which I thought very good. (Online by 100%)
Internet advertising is powering along as we all know and MCU are leading the charge and keeping up with the changes -

"The internet is developing from a predominately text based, lean
forward medium, that is primarily about information delivery and
transaction, to a user driven experience that combines the advantages
of the internet with the audio visual power of TV." ( I see the recent aquisitions fit in here)

The year ahead looks good and I'm sure the Election is really helping thing along here. They now have 17 specialist companies and 400 staff.....not bad.

However the company clearly has it sights an Asia, " The Mitchell Communication Group has already carved a
dominant role in the media and communications landscape in
Australasia. But we’re thinking big. In fact we’re thinking biggest,
and that means being a part of the largest, fastest growing, most
dynamic economic powerhouse on earth: Asia."

I suspect the next big step will be in that direction, sooner rather than later.

I hold

Oscar












Search Engine is the next biggy in MCU's kit heres a snippet "Columbus, our specialist search engine marketing division has enjoyed a year of unparalleled success; billings were up by a remarkable 234% to $8.954 million. 2007 saw us cement our relationships with Google, Yahoo and Doubleclick and increase our staff numbers to seven. In the coming year search will play an increasingly important role in clients’
communications plans and Columbus is in an ideal position to cater for that demand.


The internet is developing from a predominately text based, lean
forward medium, that is primarily about information delivery and
transaction, to a user driven experience that combines the advantages
of the internet with the audio visual power of TV.