After 20 years in marketing and promotion i can reliably tell...

After 20 years in marketing and promotion i can reliably tell you all, that a companies website is an essential element in the eyes of their clients.
It's often the only place an individual can go for up to date information and for some it's the only place they deal with the company, i for one have lost count of the multi - million dollar sales that have been transacted without a face or a voice involved and if we include deals done from $10,000 to $100,000 it's way too many to count.
The majority of corporate management in australia do not have a clue how much money they lose because of inefficient and or poorly designed web sites.