Hi Algen,
There was a comment from Antaria in the fourth quarter FY13 report regarding Zinclear-XP in Asian markets. I'll highlight some of it that I think is most important.
“We see this product (ZinClear-XP) as a key driver of future ZinClear sales given that ZinClear-XP offers industry-leading broad spectrum UVA/B performance while remaining the most transparent Zinc Oxide available on the market today.
These two attributes are of particular importance to brand owners in the broader cosmetics sector where UV filters are increasingly being incorporated into daily use cosmetic products.
We are currently in negotiations with our global distributors for distribution rights for ZinClear-XP. As part of these negotiations, minimum volume targets will be agreed with our distributors for each geographic market segment.
Zinc Oxide UV filters are an emerging UV filter technology in Asia. Growing Asian demand for sunscreen and cosmetics incorporating UV filters is an area of future growth for the company. Antaria is actively sourcing distributors in China, Korea and South East Asia.”
It is clear that Southeast Asia is one of the fastest-growing regions in the world, and is home to a rising population with increasing purchasing power. This increase of purchasing power and awareness of personal care products amongst consumers are driving the ingredients market. This region also has a strong desire for fair skin, encouraging for use of sunscreen, facial treatments and daily wear lotions. Young customers think prevention better than cure.
The nano form of zinc oxide is used in sunscreens because it’s both transparent and more effective in UV filtering than the bulk zinc oxide particles in thick white sunscreens. Using an inorganic UV filter such as zinc oxide has many advantages over conventional organic chemical UV filters, which can cause skin irritation and allergies, and have much greater skin absorption.
For some extra reading, this article highlights the demand in the NZ market, from December 2013.
I hope you can see the huge potential in these growing markets and how well positioned we are to capitalise on them.
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Hi Algen,There was a comment from Antaria in the fourth quarter...
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