Another AFR article, page-129

Have you ever bought advertising before? They have a rate card, it’s not necessarily the closing price! Also they may be adding other services such as guaranteed views and clicks? No point having a video if no one can see it?
It all boils down to the money, if you don’t like the financials then bail, if you can see growth in a growth market stick around, no matter how you spin it they haven’t gone to market since June 2016 and they have 10 million tangible cash in the bank, with 19 million pending.
If you look at Facebook, it has zero value without people posting, BIG has zero value without video content, what is clever about BIGs model is that they have companies paying them to increase the value of their platform via content. It’s a bit like Facebook charging everyone 2 bucks a month to post. It’s win win for BIG and it’s clients who receive a fantastic product that helps their business but it’s a extra win for BIG as tey develop what will be a valuable asset going forward, the platform.
Intelligent, successful people like Massie and steinburg seem to think this has legs, who am I to argue with them.