I used to work in the finance team at News Ltd and a big part of...

I used to work in the finance team at News Ltd and a big part of my role was the traffic analytics. It was very clear even 5-7 years ago that digital was taking the eyeball share from print, and from those figures above the trend has continued and even accelerating.

There was also another trend in which pages with videos were generating 'stickier' eyeballs. People would spend longer on the page. That in turn made those pages much more valuable for ad sales.

My understanding of those trends were one of the key reasons I invested in BIG a couple of years ago.