Another Dick Smith.

So what is the point of difference between Vit and other more established vitamin brands. Ok it's NZ based but that alone is not going to make them successful.
I've not heard of any of their product brand names. Now I'm looking I see it in the major supermarkets but not in prime focus or stand out promotion. It's just one amongst many. On that I wouldn't buy it.
Other products do the same thing.
So why buy VIT shares at all, what's the point of difference?
A2m promotes their A2protein and it's beneficial properties.
Bal it's organic attraction and the safety benefits to young children.
Just don't see the attraction and why it was ever a "Market darling"