Just logged on this morning to see another great announcement...

Just logged on this morning to see another great announcement from MBA.

This one to provide exclusive ad technology to MCN - who is the company that exclusively sells advertising across the Foxtel/Austar/PMG/XYZ networks.

Whilst the terms / revenue implications of this deal aren't outlined, if MCN are going to bundle mobile advertising with their TV and digital advertising packages, then they will need to use MBA's technology to produce the digital ads/mobile websites/apps and provide a solid flow of clients / revenue.

Secondly, it's likely they will use their technology/services to build all their channel mobile sites too.. eg, fox8, lifestyle, Weather, Channel V etc.

These guys are starting to confirm agreements with big players in this market - has to convert into rev & also confirms my thoughts that the way forward is via their B2B offering not their old B2C offering.