The huge potential of the mother and child market is becoming the e-commerce snapped incense 饽 饽....
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The huge potential of the mother and child market is becoming the e-commerce snapped incense 饽 饽.
In the first year of 2018, Jingdong Supermarket put a big bomb in the industry: the 15 joint brand of infant formula signed a strategic purchase agreement. In the next three years, Jingdong Supermarket will purchase more than the infant formula from these 15 brands 100 billion yuan.
3 years 100 billion, which is the determination of Jingdong distribution mother and child market, what is the concept of 100 billion in 2017, the annual market size of infant formula milk powder.
The purchase of Jingdong brand were: Wyeth, the United States prime good child, Danone, Mead Johnson, Abbott, Nestle, a2, Bein America, Jun Le Bao, Wandashan, San Yuan, Erie, flying crane, co-Sheng Yuan, Ashley.
Not difficult to see from the lineup, these brands are all infant head brand milk powder, it can be predicted that with the infiltration of mother and baby business, Jingdong ushered in a new turning point in business growth.
Behind the generous signing
Three years 100 billion, Jingdong generous behind is the sustained growth of the mother and child FMCG market.
This can be achieved by fully liberalizing the "Two-child Policy" in 2016 and the new birth peak will come as scheduled. This will stimulate the infant and baby consumption industry chain, and the mother-baby market will be the first to benefit from it. The abundance and convenience of online purchasing have attracted 85 After 90, the "new generation" of parents become the main force of mother-baby consumption, which is in line with the Jingdong user groups fit.
(20min delay)