It's hard to change one's habit, it will take time for companies & consumers to know and use to the product. Usually take years.
Right now Zoono approach is remarkable, outsourcing production, outsource distribution, using social media to advertise, moving heavy to b2b instead of retail & b2c, keeping down cost & in the meantime gaining product reconination.
It's hard to change one's habit, it will take time for companies...
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