Another example of the C+D story at work. How Outsiders Get...

Another example of the C+D story at work.

How Outsiders Get Their Products To The Innovation Big League At Proctor & Gamble

"By partnering with small companies, individual inventors, and even some competitors, Proctor & Gamble’s initiative has brought such how-did-we-ever-do-without-this products such as Olay Regenerist, Swiffer, and Pulsonic toothbrushes to market. The company credits Connect+Develop with more than half of its new product over the past decade."

"Until the big reveal, she has to stay mum about what the new product will be. Likewise, she can’t discuss the details of the licensing agreement, but describes in general terms as involving a royalty payment and marketing fee to use the P&G brand. "

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