Yes taff, if you can produce x amount of traffic to your site...

Yes taff, if you can produce x amount of traffic to your site per month, that translates to advertising revenue you could attract from companies, per month. the trick is being able to communicate to a prospective company that the traffic you are receiving is their target market. The data needs to be quantified in such a way that upon presentation, allows a prospective advertiser to see the benefit of choosing your site above any other site for an audience hit. Better still, lease/sell to the prpsepctive advertiser your technology to increase their own website traffic and create a) more product/service purchases on line , b) real opportunity to generate their own advertising revenue from other companies...second scenario is probably better, easier way to make money, less overheads. My opinion only...i've got a feeling there's yet more to come from ansearch/mysearch ...maybe not around the corner but sooner or later...let's see, happy trading all...