anthropology and investing

http://www.theaustralian.news.com.au/common/imagedata/0,,6759679,00.jpg

I fail to understand why anthropological approach is not applied in investing?

When I decide to invest in a company I check out the board of directors only by their physical appearance and facial features before reading further about the company.

It is easy to detect a potential criminal, murderer, liar, swindler, a person that is incline to indecent dealings or malversations.

I have never invested in ABS but when I saw who the founder is I laughed and deleted ABS from my watch list.