I disagree the fact that Bunnings has 18% does not leave room for WOW. The regional big bangers will mostly all be gone by 2011. The market has a lot of players of various sizes and as such I think that has worked to Bunnings advantage in that they have milked the smaller fragmentations. I think that what WOW are talking about I no longer shop at and when I do go there its for the personal service I cannot see that surviving. A new Bunnings has just opened up 15km away so Mitre 10 Thrifty and Home and Hardware are my 2nd third and forth choices now. The only store I still go to is the irrigation shop as he compliments the basics that Bunnings has.
I think its just a petulant me too response and meant to irritate and timed for maximum effect on an ex dividend day. Good luck to WOW for the first time I think its they who are rattled.
antidote to errington, page-13
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