This is porn over the internet and is in fact their growth engine.
The site www.adultshop.com simply sells videos/dvds/toys etc where they mail the products to your house. The websites are only just now breaking even with the German site actually cashflow positive.
The "Online Entertainment" revolves around customers (mostly men) that have a cable internet connection. This allows videos to be watched over the internet and the site www.adultshop.com have a "pay-per-view" service which is also okay.
But the product they are selling like hot cakes are the online subscription service. This is done thorough sites like www.sexnow.com (and close to 100 other site like it) where you pay a monthly fee (I pay $50 per month) and you watch all the porn you want. They also have stories/pictures etc... but the live porn is excellent.
It covers everything you can think of (and even things did can't) and provides hundreds of movies/clips.
They also give you access to sites like www.voyerdorm.com which isn't owned by asc but they simply purchase the content.
ASC gets over 30m unique hits per month on their websites which is an incredible about of traffic. Since they have cornered the market for around 6 months now, I'd expect this figure to grow.
As cable porn becomes more well known and more people get cable internet then ASC becomes an absolute gold mine. Their projections are conservative but the market still doesn't believe them. We'll see fireworks when they release this quarters cashflows & we'll see the share price go to the moon and perhaps over it.
Cheers,
Munch.
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