The most inportnat comment is the last poragraph of today aft article (https://www.copyright link/companies/financial-services/afterpay-confident-it-can-build-a-better-banking-app-than-cba-can-20210318-p57bsf)
“The Afterpay fee incorporates more than just a transaction, it incorporates data benefits, cross-marketing opportunities and its role as a customer acquisition channel… the decision to use a CBA card is made at point of sale whilst the decision to use Afterpay is made at the beginning of the shopping journey,” Evans & Partners executive director Matthew Wilson said in a note.
CBA solution is a tender decision - APT is a lifestyle!
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