APT got their first, but their business model can be replicated and they can be beaten on price. The question is have they established themselves so much that consumer loyalty is that strong retailers wouldn't dare trade in the market place without offering APT.
But at 64 times sales this is another headwind that will put the breaks on all future earnings making APT even more expensive. It really is an extreme valuation
APT Price at posting:
$112.99 Sentiment: Sell Disclosure: Not Held