If they are smart, Bain Capital should rebrand virgin entirely and restructure the company along with improving the fleet and service. that virgin brand has lost its lustre and value a long time ago and attached to too many failures by Richard Branson around the world.
there is huge opportunity in Australia to disrupt the old dinosaur that is qantas, hopefully Bain capital have that kind of vision if they are to compete and profit.
If they are smart, Bain Capital should rebrand virgin entirely...
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