I normally sit on the outer on ESI and look in some people on...

I normally sit on the outer on ESI and look in some people on here are very knowledgeable in this tech love to read the for and against.
I am a holder and thinking of topping up but one thing i do find very strange, if this Co is going to go where a lot of people are predicting is the following Below taken from the
Anual report

Would like to hear opinions as to why Micheal Davies would not hold any shares in a company that has the potential to go ballistic,especially at these rock bottom prices,after all he is privvy to the inside story
just a concern anyone out there asked the man himself.
Would appreciate your thoughts.