Actually I looked into Attraqt and it might compete in terms of a SaaS backend solution, but they don't develop the app or capture POS data. I think PLX has a different model to them. Plx also offer development work to integrate the solutions.
Dynamic yield offer something more similar to Attraqt, but I think there is room for PLX and DY at Mcd's?
Price at posting:
74.0¢ Sentiment: Buy Disclosure: Held