I can't get over this perception that PLX has such horrible margins. In the first half EBITDA margins were 17.5%, which is ahead of SKO.
PLX have increased their headcount mainly in wages on developers, and still capitalising only 3m a year. They generate positive operating cash flow so unlike unprofitable businesses investors know they won't feel the pinch as much.
In terms of the virus it may have a little impact on the transaction volumes, but can't see Mcds stopping the roll-out.
IMHO SKO is operating in an industry more affected by the virus and cost cutting and it's over 3x the MC of PLX.
